Nasik is the land of grapes which has globally applauded for its variety with quality of wines. The calm, non corrosive and dust-free environment of Nasik is very favorable for the development of wine fruit. As now wine produced from Nasik is fully appreciated on global level, it is observe that very less number of foreign tourists are visiting this capital of wine.To increase the visits of foreign tourists to wineries at Nasik, Indian Association of Tour Operators will put their efforts.
The Indian Grape Processing Board (IGPB) is working on a model to make grape-wine cheaper than country liquor and beer, according to IGBP this model will enhance the wine consumption.
Chairman, IGPB, Jagdish Holkar said that they are working on a model to sell wine at cheaper rates, to help its consumption at a grass-root level. Premium wine will be costlier, but table grape wine will possibly be low-priced than country-made liquor. The effort is to sell wine for less than Rs 100 a bottle (750 ml). Rate of country-made liquor is Rs 150 a bottle (750 ml), while rate of beer is around Rs 110 a bottle; they are trying to place wine at a cheaper rate than both country-made liquor and beer.
Nasik is well known with its quality grapes for export. Wine industry always has demand of grapes from Nasik region. But in recent years Indian table grapes are facing decreasing appreciation in global markets. For this reason The Maharashtra State Grape Growers' Association and grape farmers has decided to import 16 kinds of table grapes from South Africa to be planted in Nasik region in the coming season.
When you think of Indian wine, you think of Sula! Such is the popularity of Sula wines, that not only it is the most liked wine in India, it is already letting its presence felt in the world wine scenes. The mastermind behind this enterprise is a Stanford-trained engineer Rajiv Samant, the owner of Sula Wines and the huge success of the brand Sula should be attributed to him completely, for his genius work.
Another feather in Nasik's wine scene, York Winery is one of the best wineries in Nasik. The winery is ideally located on a gentle slope overlooking Gangapur dam on one side and the grape vineyards on the other side. York Winery is known for making the finest of red wines, white wines, Rose and Manthan wines. They also conduct wine tours, where the process of wine making is shown right from the selections of grapes to its maturing and bottling.